Techniques of Search Engine Optimization (SEO) are observed from four aspects: structure optimization, keywords optimization, content optimization, and link optimization. This paper seeks to analyze the impact of SEO techniques on the effectiveness of SEO, to figure out which technique strategy is most effective, and furthermore, to test the possible influence of SEO techniques on Page Interest. Different from previous relevant research, this paper attempts to evaluate the techniques of SEO by means of the third-party measuring tool based on the data collected from 116 websites. Arudhra Innovations SEO Digital Marketing Web Design
Online information search is a ubiquitous and critically important activity in e-commerce. Search engines occupy a prominent position in the online world . Along with the increasing importance of searches, search engine marketing plays greater significant roles in online advertising, and brings about with it the techniques of the SEO. SEO is the process of improving the volume and quality of traffic to a website via search results . While the importance of impact of SEO techniques on quality of websites has often been highlighted, much more remains to focus on theory of search engine algorithm. There is little systematic evidence on whether SEO techniques affect different websites. SEO efforts may involve a website’s coding, presentation, structure as well as the strategy of market segmentation and so on. On second thoughts and after referring to the methods adopted by previous studies, SEO techniques are observed from four aspects: structure optimization, keywords optimization, content optimization, and link optimization. Therefore, based on factors measured quantitatively and qualitatively, this paper seeks to analyze the impact of SEO techniques on the effectiveness of SEO, to figure out which technique strategy is most effective, and furthermore, to test the possible influence of SEO techniques on Page Interest. Different from previous relevant research, this paper attempts to evaluate the SEO techniques by means of the third-party measuring tool based on the data collected from 116 websites, and hopes that it can provide data-based conclusion to the future researchers and SEO engineers.
This paper has discussed the impact of optimization techniques on the effectiveness of SEO and Page Interest. We have constructed our model and hypotheses by literature review and practical experience, and tested the research hypotheses based on data collected from websites appearing on Baidu Search Engine. Our study shows: Page Size, Customization of 404 Error Pages and Overall Links play an important role in the effectiveness of SEO, which have significant effect on IP, PV, Reach as well as Page Interest. The data of Page Size whose maximum is 139.91 Kilobyte under recommended number (150 Kilobyte) indicate that the bigger size of a page containing more information will be friendly to search engine as well as Page Interest. Page Size not only influences the search engine robot’s crawling a website and downloading speed, but also reflects contents of a website, a factors determining whether users can be attracted. Customization of 404 Error Pages is a tool guiding users to go a further way when browsing websites and a necessity that prevent websites from being punished by search engine owing to being judged cheating. Customization of 404 Error Pages has significant effect on Page Interest, showing that the feedback given might really works on visitors. The number of links does not have a negative effect on Page Interest, illustrating that link optimization could be used to enhance the traffic without reducing users’ interests. What’s more, the Indexed Pages are influenced positively by Page Size and Overall Links without 404 Error Pages. Then, the figures of Indexed Pages shown represent the number of links that are crawled by search engine robot. There are possibilities that Page Size and Overall Links are friendly to the search engine robot’s crawling based on some specific algorithms. Title Length, Layer Number and Overall Links make contributions to PV/U. PV/U represents the number of pages users browse on average. To some extent, PV/U can reflect the interests shown by users. There are possibilities that the more interests shown on the websites, the more pages will be browsed. We can indicate that the Title Length and Layer Number are factors determining the potential pages users will browse, which give the users information at their first glance. Compared with the effectiveness of SEO techniques and Page Interests, the results of the data illustrate that one of the factors Page Size has significant positive effect on both of them. Summery is that bigger size of page within limits can amplify contents of websites without harming the effectiveness of SEO. SEO engineers may focus on the optimization of Page Size. The limitation of this study includes the following aspects. First, the selection of keywords is on skin-care category making it possible that most of the samples are composed of a fraction of people, which has confined the research results’ extension. Further research can conduct probability sampling in varied kinds of websites. Second, techniques of SEO contain strategies about the optimization of not only structure, keywords, content, links but also other aspects. The paper selects some of them to observe. Future research can consider other factors influencing the effectiveness of SEO with the change of search engine algorithm. Third, the data collected are based on Baidu Search Engine, which have confined the research results’ extension to other search engines. https://arudhrainnovations.com/