Website Development Aiming at Search Engine Optimization

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Website Development Aiming at Search Engine Optimization

Along with the rapid growth of network information,using search engines to search information has become anintegral part of one’s life everyday. In recent years, there is aresearch focus on the search engine optimization technologiesused to quickly publish business information onto the searchengines by which higher rankings can be kept. The present paperanalyzes the impact of receiving and recording of search enginesand ranking rules to get understanding of the features of searchengine algorithms commonly used and proposes the optimizationtactics for the development of a website.

In September 2009, China Internet Network InformationCenter (CNNIC) released “2009 Research Report on ChinaSearch Engine User Behavior”. By the end of June 2009, thesize of Chinese search engine users reached 235 million people, whose annual increase is 59.49 million people and annualgrowth rate is 34%. It is expected that, by the end of 2009, thenumber of Chinese search engine users will reach 260 millionpeople. Search engines have become the fourth-ranked networkapplication [1The above survey reveals that about 70% of the websiteflow-rate comes from those major search engines throughwhich users acquire various kinds of information regardinheir life, study and work. It is obviously that search engines have become an integral part of users’ life while enterpriseshave found the marketing role of search engine during theirnetwork marketing, too.As the Internet develops, enterprises are faced with increasingly fierce challenges in the network economy and thechoice of effective marketing communication tools would be the key for an enterprise to win in the competition. Because of its unique and rapid search function of information, search engines have become a powerful tool for network marketing.Enterprises expect to get a better ranking involved in searchengines so that the competitiveness of enterprises can beimproved. Under such circumstances, the search engine optimization has been developed rapidly in China and gradually formed an industry demanding in-depth research.Search Engine Optimization is referred to as its abbreviation of SEO. Aiming at its retrieval capability of web-pages, Search Engine Optimization demands the basic elementsof a website should be constructed to fit the search engineretrieval principle so that the possible web-pages can be togained by search engines and higher ranking in the naturalsearch results of search engines can ultimately achieved torealize the purpose of website promotion.Based on the receiving and recording of search engines and their ranking rules grasped, the present paper, applying thesearch engine optimization techniques to the entire process ofwebsite development, researches and analyzes a set of website development tactics appropriate for the receiving and recording of search engines and ranking rules to provide reference for the developers of corporate websites in their Search Engine Optimization. https://arudhrainnovations.com/

 Website Development Aiming at Search Engine Optimization

Positive factors included in the 77 factors impacting thereceiving and recording of search engines and ranking, whengetting removal of negative factors and neutral factors, wereaggregated in a comparison according to the category to draw the analysis chart shown in Figure 2 from which it is found that the highest score reaches 26 points for “link” factor, “key words” factor reaches 25 points. So, these are two main factors affecting the receiving and recording of search engines andranking, which would be deemed as the leading direction fordrafting the website development tactics. Meta tags, except forDescription and Keywords, have become increasingly unimportant since they are getting smaller and smaller impac ton search engines. Besides, the 77 impact factors in the chartar e not immutable because, in 2009, the search enginealgorithms of Baidu and Google have been adjusted in a certainextent that brings new changes onto search engine optimization.Only the continuous research and analysis on changes of searchengine algorithms can always keep an enterprise’s high rankings of its website involved in the search engine optimization process. SEO Company Kumbakonam