With PC penetration growing rapidly across the world and the globalized markets, the companies are increasingly using new digital tools ranging from web sites to wikis extensively for customer service, product development and advertising online. The Digital Marketing has become an essential trend for all the companies to market their products and services. Now with increasingly local search and people’s new habit of searching on the Digital tools has been leading to developing an innovative digital marketing in the present milieu
Objectives Highlighting the innovation Emphasizing the digital marketing trends Focusing on the changing consumer behavior, needs and wants
The English Oxford dictionary defines innovation as ‘the introduction of new things, ideas, or ways of doing something’. This definition authenticates the saying ‘Whatever made you successful in the past won’t in the future’. Here practice does not make perfect. Companies are already harnessing the power of virtual reality (VR) the combination of technologies that allows users to experience three-dimensional, computer-generated environments through sound, sight, and touch. Virtual reality has already been applied to gathering consumer reactions to new automobile designs, kitchen layouts, exterior home designs, and other potential offerings .
is the integration of digital technologies into everyday life by the digitization of everything that can be digitized. It is the promotion of products or brands via one or more forms of electronic media. Digital Marketing on page seo is of promoting products over the internet or any form of electronic media. According to the Digital Marketing Institute, “Digital Marketing is the use of digital channels to promote or market products and services to targeted consumers and businesses