IMPLICATIONS FOR SEO

IMPLICATIONS FOR SEO

With this tutorial’s three general lessons andvarious sublessons, as well as the lessonsand sublessons in the online appendices, webdevelopers have heuristics for how to optimizetheir web content and website. If applied diligently,these lessons ought to contribute positively to theirpages’ and site’s search rankings, at least over themedium to long term it takes for a site to developevidence of trust and authority.To best plan and manage this medium-to-long-termcommitment, SEO practitioners typicallyrecommend implementing an SEO strategyinstages following the same general sequence asthe three lessons presented in this tutorial, withthe lessons in online appendices A and B appliedat roughly the same stage as lesson 2[4]–[6].With minor exceptions, successfulcase studiesdocumented in the literature also generally followthis sequence. For instance, in the successfulaction-research project mentioned before, Malagaimplemented his set of SEO tactics in a sequenceroughly comparable to the sequence of this tutorial’slessons, though unusuallyhe reached out to othersites with a couple of easy-to-implement lesson3-type tactics relatively early in the process, evenbefore his project’s site was itself optimized [45]. Ina case study of the website of a research institute,Deoghuria, Sinha, and Sinha implemented an SEOstrategy following asequence of steps roughlycomparable to this tutorial’s sequence of lessons,though they relied heavily on tactics discussed intheonlineappendices and omitted lesson 3-typetactics. Nevertheless, they achieved a high degreeof visibility for their site in Google and went on torecommend the kindoflesson3typeofoutreachtactics that theyhadomitted[74].Inacasestudyof the websiteof a museum, Espadas, Calero, andPiattini likewise implemented an SEO strategyfollowing asequence of steps roughly comparableto this tutorial’s sequence of lessons, though theyemphasized more analysis of the kind introducedin lesson 1. Their strategy led to increased sitevisibility in Google and increased site traffic. SEO Company Kumbakonam

this tutorial’ssequence of lessons ought not to be relied upon asa static strategy or a guarantee of high rankings. Inthetimesincethesecasestudieswereconducted,the bar for successful SEO has continued torise. As described in the opening sections of thistutorial, three classes of participants contribute,directly or indirectly, to search engine rankings.The dynamic interplay of search engines’ rankingalgorithms, SEO practices of one’s competition, andweb users’ searching behaviors guarantees thatsearch algorithms and a site’s ensuing rankings willcontinue to evolve. As search engines’ algorithmsevolve, the relative importance and compositionof these three SEO lessons and other SEO tacticswill inevitably shift. For instance, the influence ofon-page keywords (discussed in online AppendixB) has been decreasing over time, whereastheinfluence of inbound links (lesson 3) hasbeenincreasing, and the fast growth of social media hasbeen driving new ranking and optimization methodsthat did not exist at all a few years ago. In general,SEO algorithms have been evolving in a directionthat grants more weight to offsite factors beyondweb developers’ direct control and into the hands ofwebsites’ audiences. Such a trend will increasinglychallenge web developers to devote more time andresources to cultivating a following for their sites.To ensure that their audiences can continue toeasilyfind their work through search engines, webdevelopers should expect to keep up to date withthe evolving search algorithms, SEO practices,their website’s traffic, and their competition.Alongwith some of the sourcescited in this tutorial,web developers can keep up to date by regularlydrawing on the dynamic SEO resources featured inan annotated list in online Appendix C

IMPLICATIONS FOR SEO

When choosing a domain name, SEO practitionersgenerally recommend choosing a name basedeither on an existing keyword or phrase or a newbrandable name that, in either case, the site willbe optimized for (e.g., [4]). Common keywords andphrases have long since been claimed, leadingwebmasters developing new sites to choosedomain names basedon newly invented brandnamesorlongerkeyphrases, sometimes renderedreadable by hyphens. However, SEO practitionersrecommend minimizing the length of a domainname because future audiences would have to typethe long URL string to visit or to create inboundlinks [5]. They also recommend minimizing hyphensin the domainname as these have been a featurecommon among the multiple domains created byspammers and could raise the suspicions of bothprospective audiences and search engines [4], [5].In a URL string, after the domain name comesthe names of directories and,finally, afile name,and these too provide opportunities for keywordsBoth Google and Bing encourage webmasters toincorporate keywords into their URL strings, andMicrosoft has confirmed that such a tactic canimprove a page’s Bing ranking [50]. Forfile namesbased on two or more words, Google encourageswebmasters to insert hyphens, but not underscores,to separate words (e.g., “technical-writing.html”),explaining that itfinds the resultingfile nameseasier to read than nonhyphenated, fused keyphrases https://arudhrainnovations.com