ANANALYSIS ON THE RECEIVING AND RECORDING OF SEARCH ENGINES AND RANKING RULES

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ANANALYSIS ON THE RECEIVING AND RECORDING OF SEARCH ENGINES AND RANKING RULES

At abroad, an analysis, issued by “Webconfs Search EngineTools Network”, on Google, MSN, Yahoo and other searchengines has found that there are 77 major factors affecting thereceiving and recording of search engines and ranking rules,including correct, wrong and some neutral factors. The vastmajority of factors apply to Google while some applies to MSN, Yahoo and other non-mainstream search engines. Althougheach search engine’s ranking algorithms are differentiated,there is still an overwhelming part which is of common nature.Therefore, such an analysis would also be useful for Baidu,Yahoo and some other domestic search engines in their relatedoptimization.Positive factors included in the 77 factors impacting thereceiving and recording of search engines and ranking, whengetting removal of negative factors and neutral factors, wereaggregated in a comparison according to the category to draw the analysis chart shown in Figure 2 from which it is found thatthe highest score reaches 26 points for “link” factor, “key words” factor reaches 25 points. So, these are two main factorsaffecting the receiving and recording of search engines andranking, which would be deemed as the leading direction fordrafting the website development tactics. Meta tags, except forDescription and Keywords, have become increasinglyunimportant since they are getting smaller and smaller impacton search engines. Besides, the 77 impact factors in the chartare not immutable because, in 2009, the search enginealgorithms of Baidu and Google have been adjusted in a certainextent that brings new changes onto search engine optimization.Only the continuous research and analysis on changes of searchengine algorithms can always keep an enterprise’s high rankings of its website involved in the search engineoptimization process. Arudhra Innovations Kumbakonam

ANANALYSIS  ON THE RECEIVING AND RECORDING OF SEARCH ENGINES AND RANKING RULES

The research on tactics for website development aiming at the search engine optimization has great significance of academic theory and broad application prospects. Its application leaves more room for improvement waiting for scholars’ in-depth study and exploration. The present paper proposes the tactics for domain name space, for website content, for keywords and for links, which are effective for search engine optimization. Nevertheless, along with the development of search engine technologies, to explore continuously new tactics for optimization is bound to be a long-term and constant study. https://arudhrainnovations.com/